Types of Life Insurance Plans Offered by Bonjour Assurance Inc.
Protect Your Loved Ones Today
services
Why is life insurance important?
- Covers financial commitments
- Maintains lifestyle
- Leaves a legacy
- List Item
- Ensures business continuity
- Complements employer coverage
Term Life Insurance
Affordable protection for your short-term needs
This coverage offers low-cost coverage for a specific period—ideal for times when financial responsibilities are high. It ensures your loved ones are financially protected while you’re building your future.
Best suited for you if:
You have young children or dependents and are managing on a budget
You’re repaying short- to medium-term debts (like a mortgage or loan)
You want cost-effective coverage during key life stages
.
Permanent Life Insurance
Lifelong coverage to protect your family and legacy
This insurance option ensures continuous protection for your entire life, regardless of changes in your health. It’s ideal for leaving a legacy or ensuring long-term peace of mind.
Best suited for you if:
You want guaranteed protection for life
You’re planning your estate and wish to leave a lasting legacy
You’re a business owner looking to protect your company’s future
Participating Life Insurance
Grow your estate with lifetime coverage and dividend potential
This form of permanent insurance provides not just protection, but also access to potential annual dividends¹ and cash value growth—perfect for long-term financial planning.
Best suited for you if:
You want to grow your estate while protecting your family
You want to help build a financial foundation for your children or grandchildren
You’re a business owner seeking growth-oriented insurance
¹ Dividends are not guaranteed and may vary annually.
Discover Participating Life Insurance
Universal Life Insurance
A flexible combination of insurance and tax-advantaged savings
this insurance offers permanent protection with investment options that may allow your savings to grow with certain tax benefits. Ideal for those with advanced financial planning goals.
Best suited for you if:
You want to leave a large, tax-efficient inheritance
You’ve already maxed out your RRSP and TFSA
You want to protect and grow the value of your business
Specialized Life Insurance
- Customized coverage for building and preserving wealth
Our specialized policies offer guaranteed permanent coverage, enhanced surrender values, annual bonuses, and access to premium investment classes—perfect for high-net-worth planning.
Best suited for you if:
You want to transfer maximum wealth to your loved ones
You’d like liquidity through surrender value in the short term
You’re a business owner looking to amplify coverage and growth
You want to access institutional-grade investment opportunities
Click Here
Permanent life insurance provides lifelong coverage and includes a savings or investment component that grows over time. Unlike term life insurance, it doesn’t expire as long as premiums are paid.
In most cases, these death benefits are not taxable in Canada. However, any interest earned or investment income within certain policies may be subject to tax. error, est. Ea, consequatur.
- Yes, life insurance can be a smart financial decision in Canada. It helps protect your loved ones financially in the event of your death by covering things like debt, income replacement, and funeral costs. numquam, error, est. Ea, consequatur.
The earlier, the better. Premiums are generally lower when you’re younger and healthier, so buying in your 20s or 30s can help you lock in affordable rates.
Most these policies pay out within 30 to 60 days after a claim is approved, assuming all required documents are submitted.
This type of coverage typically doesn’t cover deaths related to fraud, suicide within the first two years of the policy, or deaths caused by criminal activity or high-risk behavior (depending on the policy).
If the policy is active and all information provided was accurate, the insurance company will usually pay the death benefit—even if the death happens shortly after coverage begins (except in certain exclusion cases).
Some policies allow access to cash value or offer living benefits if you’re diagnosed with a critical or terminal illness. Term policies generally don’t offer this, but permanent policies often do.
Not necessarily. You must name your spouse as a beneficiary when setting up the policy. If you don’t, the payout may go to your estate or another listed individual.
Yes, the death benefit from a life insurance policy can be used to cover funeral and burial expenses, along with any other financial needs your beneficiaries may have.

Bonjour Insurance: Providing you with the best insurance services.
Services
Quick Links
Get In Touch
- Email: info@bonjour-assurance.ca
- Phone: 1-888-929-1113
- Hours: Mon-Fri 9:00AM -7:00PM
- Sat &Sun 9am to 12pm