Types of Life Insurance Plans Offered by Bonjour Assurance Inc.

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Why is life insurance important?

Term Life Insurance

Affordable protection for your short-term needs

This coverage offers low-cost coverage for a specific period—ideal for times when financial responsibilities are high. It ensures your loved ones are financially protected while you’re building your future.

Best suited for you if:

  • You have young children or dependents and are managing on a budget

  • You’re repaying short- to medium-term debts (like a mortgage or loan)

  • You want cost-effective coverage during key life stages

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Permanent Life Insurance

Lifelong coverage to protect your family and legacy

This insurance option ensures continuous protection for your entire life, regardless of changes in your health. It’s ideal for leaving a legacy or ensuring long-term peace of mind.

Best suited for you if:

  • You want guaranteed protection for life

  • You’re planning your estate and wish to leave a lasting legacy

  • You’re a business owner looking to protect your company’s future

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Participating Life Insurance

Grow your estate with lifetime coverage and dividend potential

This form of permanent insurance provides not just protection, but also access to potential annual dividends¹ and cash value growth—perfect for long-term financial planning.

Best suited for you if:

  • You want to grow your estate while protecting your family

  • You want to help build a financial foundation for your children or grandchildren

  • You’re a business owner seeking growth-oriented insurance

¹ Dividends are not guaranteed and may vary annually.
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Universal Life Insurance

A flexible combination of insurance and tax-advantaged savings

this insurance offers permanent protection with investment options that may allow your savings to grow with certain tax benefits. Ideal for those with advanced financial planning goals.

Best suited for you if:

  • You want to leave a large, tax-efficient inheritance

  • You’ve already maxed out your RRSP and TFSA

  • You want to protect and grow the value of your business

 Discover Universal Life Insurance

Specialized Life Insurance

  1. Customized coverage for building and preserving wealth

Our specialized policies offer guaranteed permanent coverage, enhanced surrender values, annual bonuses, and access to premium investment classes—perfect for high-net-worth planning.

Best suited for you if:

  • You want to transfer maximum wealth to your loved ones

  • You’d like liquidity through surrender value in the short term

  • You’re a business owner looking to amplify coverage and growth

  • You want to access institutional-grade investment opportunities

 

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What is permanent life insurance?

Permanent life insurance provides lifelong coverage and includes a savings or investment component that grows over time. Unlike term life insurance, it doesn’t expire as long as premiums are paid.

Is life insurance taxable in Canada?

In most cases, these death benefits are not taxable in Canada. However, any interest earned or investment income within certain policies may be subject to tax. error, est. Ea, consequatur.

Is life insurance worth it in Canada?
  1. Yes, life insurance can be a smart financial decision in Canada. It helps protect your loved ones financially in the event of your death by covering things like debt, income replacement, and funeral costs. numquam, error, est. Ea, consequatur.
At what age should you buy life insurance?

The earlier, the better. Premiums are generally lower when you’re younger and healthier, so buying in your 20s or 30s can help you lock in affordable rates.

How long does it take for life insurance to pay out?

Most these policies pay out within 30 to 60 days after a claim is approved, assuming all required documents are submitted.

What types of deaths does life insurance not cover?

This type of coverage typically doesn’t cover deaths related to fraud, suicide within the first two years of the policy, or deaths caused by criminal activity or high-risk behavior (depending on the policy).

What happens if someone dies shortly after getting life insurance?

If the policy is active and all information provided was accurate, the insurance company will usually pay the death benefit—even if the death happens shortly after coverage begins (except in certain exclusion cases).

Can you use your life insurance while alive?

Some policies allow access to cash value or offer living benefits if you’re diagnosed with a critical or terminal illness. Term policies generally don’t offer this, but permanent policies often do.

Is your spouse automatically your beneficiary for life insurance?

Not necessarily. You must name your spouse as a beneficiary when setting up the policy. If you don’t, the payout may go to your estate or another listed individual.

Does life insurance pay for funeral expenses?

Yes, the death benefit from a life insurance policy can be used to cover funeral and burial expenses, along with any other financial needs your beneficiaries may have.

Not sure which policy is right for you?
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